The requirements listed, are representative of the knowledge, skills, and abilities necessary to perform the essential functions of the job. To perform this job successfully, an individual must be able to carry out each task satisfactorily and perform other duties as assigned.

Develop media strategies to support agency marketing and program branding and incorporate them into promotional digital and print flyers, posters, and event art. Develop media strategies for significant program/donor announcements.
Build and distribute press releases, attend community meetings, and respond to media questions/requests. Serve as a spokesperson, when necessary, may represent HRDC, give presentations.
Administer and monitor all agency social media activities including on community boards, FB, Instagram, and the agency’s internal platform; Identify emerging trends and issues; be familiar with all relevant media; develop and maintain appropriate relationships with media and other key groups (e.g., consumer groups, analysts).
Administer, update and monitor the agency websites.
Maintain appropriate relationships with media and other key groups, including social media.
Manage the online calendar, news feeds, video embeds, SEO strategies to increase views.
Manage HRDC's digital strategies and utilize analytics to improve site visits and social media following.
Consult, create, and collaborate with internal stakeholders and assist with PR and outreach activities.
Solicit donations and in-kind requests when required for pertinent events, and complete/forms for tracking and accountability.
Meet production deadlines for newsletters and agency publications.
Coordinate and plan agency events with internal stakeholders, providing marketing and outreach strategies and support.
Maintain staff directory, schedules & forms, and post pertinent daily information on the agency intranet site.
Organize, coordinate, and direct agency outreach activities at the community level and through social media and agency events.
Strengthen current community relationships and build new ones with potential sponsors, city officials, civic clubs, nonprofit networks, and others who interact with HRDC.
Maintain and increase professional and technical skills through education, training, and professional development activities.
Manage special projects.
Complete special projects as assigned. Be flexible in assuming new duties and perform other duties assigned and determined to be productive and efficient for the continuing improvement of the agency.
Coordinate and maintain all correspondence related to grants and program development.
Develop, write and edit supporting materials for proposals, including talking points and fact sheets for meetings and site visits with funders.
Develop and maintain ongoing relationships with major donors.
Track all activities and deadlines associated for grant solicitation and proposals. Analyze and report on performance and efficiency.
Coordinates closely and maintains on-going communication with the Chief Executive Officer.
The employee will be required to drive locally, and to out-lying communities.

Additional Knowledge, Skills and Abilities:

Must be able to function independently and move marketing efforts forward with minimal supervision.
Possess a keen understanding of social media and viral marketing, and have the ability to communicate with mainstream media.
Demonstrate proficiency with graphic design software, and understand analytics, and in-house publishing. Be comfortable with digital photography and able to manage a digital library.
Established administrative platform skills with social media, community boards, and digital platforms.
Effectively communicate on all platforms.
Demonstrates dependability and punctuality.
Adheres to a consistent work schedule.

Demonstrates professionalism in the workplace.
- Maintains professional boundaries with participants;
- Must have the ability to work with low income and disadvantaged people by modeling an unbiased, non-judgmental attitude.
- Demonstrates positive and appropriate interactions with coworkers and management.
- Contributes to a harmonious and productive work environment.
- Must be a team player to ensure overall program success.
Nurtures, builds, and mentors co-workers to build a cohesive team.
Brings creative suggestions and potential solutions to direct supervisor regarding work barriers and team efficiency.
Strong organizational, listening and communication skills, including both verbal and written are required. The employee must have the ability to work with low-income and disadvantaged people with an objective, non-judgmental attitude. The employee must be a team player to ensure overall program success.